With over 650 wedding day hair and makeup requests in just this year alone, Smart and Chic’s Founder, Julie Swenson recognized the need for more talented artists and resources to accommodate the demand and to uphold the high level of customer service that she has provided to brides over the past five years.
Swenson’s long time bridal coordinator, Anita Mack suggested that she approach the highly acclaimed Spalon Montage and within minutes of speaking to CEO, Mitchell Wherley and President, Teresa Jackson, Swenson knew it was the ideal salon group to take over her company. Swenson says,
“Spalon Montage and Smart and Chic share the same values in the quality of service and connection that we provide to our guests. Spalon has been taking care of brides for over twenty years in their salons. The only thing that has changed is that they will be joining us on site.”
On site hair and makeup for the bride and bridal party has been a growing trend over the past few years and no company has done it better than Smart and Chic.
From the flexibility and affordability of their service menu, to their highly skilled and licensed artists, to the makeup line they created exclusively for brides, to the many blogs and workshops they offer to prepare the bride for her day, Smart and Chic has truly created a beauty bridal empire.
The amount of brides that prefer on site companies to salons is growing because it eases the hassle of travel and extra coordination of the day. Bridal parties are able to drink mimosas and spend time with their friends and family in the comfort of their own space. The stress free atmosphere really sets the tone for the day.
With Spalon Montage’s superior customer service and extensive menu of skin, body, hair, and nails services, Swenson saw a great opportunity for her brides and bridal parties to receive pre-wedding day services done at Spalon’s four locations, Chanhassen, Woodbury, Edina and Brainerd. Swenson will continue to oversee the Smart and Chic Beauty Lounge, a location that has been popular for booking bachelorette parties, bridal showers, and bride get-togethers.
Smart and Chic Beauty Lounge
Smart and Chic Beauty Lounge
Spalon Montage will also be taking over the Southern California, Nashville, and New York markets, as well as expanding into Duluth, Brainerd Lakes, Rochester, Western Wisconsin, and Northern Iowa.
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| S&C Founder Julie Swenson at the S&C launch party at Madden's Resort in Brainerd, MN |
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